Category Archives: Online local marketing

Seo for UK hairdressers and Beauticians

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Google is the world’s largest and most popular search engine. In recent years, however, the popular search engine has helped countless companies and brands market their services. With an array of promotional, SEO, and advertising tools, Google can truly propel your new or existing commercial entity to new heights. This includes hair salons and parlors, which help customers look and feel great. No matter which hairstyle you want, stylists can help you look like a million bucks. This is because they are in tune with all the latest styles and trends.

Google Listings for Hairdressers

Whether you own your own hair salon in London or anywhere in the UK, tapping into local business listings is simply essential. With Google local search, thousands of potential customers access the information they need while on the go. This includes business ratings, along with industry rankings and customer testimonials for several businesses. If you own a beauty parlor or work as a beautician, it is paramount to be listed within local search listings. This way, potential clients can easily find the services you or your company offers. This can lead to recurring business, along with stellar reviews from customers and critics alike.

Websites and SEO

In addition to appearing within local search results, it is equally vital to have a captivating and compelling website. The latter must be also optimized to secure higher visibility on leading search engines. For hair salons and beauticians, a strong site with relevant content can mean all the difference between optimal and languishing results. Your hairdressing or beautification site should also be designed to attract and engage new clients. As always, having a blog with fresh content and social media integration is also important. If you want to stay ahead of the curve and compete in this challenging and diverse market, you simply need the right SEO and online marketing campaign.

Excel Your Business

Like any other business, hair salons and beauty shops must stay abreast on all the latest trends and styles. They must also stay local in order to reap the benefits of loyal customers and new clients. To truly excel your new or existing commercial venture, you simply need Google.

Targeting Spanish Speakers Online

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As the 21st century rolls on the prospect for growing a business online expands. All businesses should have an online presence, no matter how big or small, but how do you go about attracting international customers as well as those in the domestic market? The trick is to offer your website in languages other than English, but which language do you begin with? There is little doubt that you should certainly consider Spanish; it’s language that is spoken not just in Spain, but in practically the whole of South America, hence its importance in online trade.

Corrida de Toros | EXPLORED |

Spanish language experts in London – source

 

Why Translate your site into Spanish?

Capturing foreign trade is not just about offering your goods or services in other countries, but also about convincing the foreign markets you actually care about them. For example, it is known that anyone reading a website in their own language is five times more likely to buy the product or service than if they were reading in English. Reassuring people that you have gone to the trouble to give them the information in the easiest to read form is something that they will notice and respond to. Hence, to attract Spanish speakers, a website in Spanish is a necessity.

Beyond Spain

In addition to the internet-using population of Spain – itself an important market in Europe – one has to consider the sheer number of people across the world who speak Spanish as a first language. As already mentioned, this encompasses most countries in South America. When the numbers are crunched, the fact is that more than 500million people across the world are Spanish speaking: no business can afford not to offer appeal to such a vast number of potential customers.
With a potential reach covering not just Spain but the likes of Argentina, Mexico, Colombia, Peru and many more – 21 countries to be exact – it is clearly a major bonus to offer a Spanish language website. The growth of a business depends upon people reading the information that is offered to them in the first place, and by taking the time and courtesy to translate into Spanish you are increasing your potential marketplace by no small amount.

Language Media LTD London are the Spanish Language experts.

When it comes to Spanish language translations, SEO, copy writing and blogging we are the leading experts. Language Media LTD specialise in search engine optimisation for website written in Spanish. We can help your company to gain ranking and new traffic if you are targeting Spanish speakers in Spain or Latin America. We can also help to translate existing pages from English into Spanish, or create new content for blogs.

Three Reasons Why All Local Businesses Should Be Online

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A growing number of users today take actively participate in online discussions, reviewing and ranking individuals and organizations they deal with – shops, medical specialists, travel agents – to name a few. Most of the consumers make an online research before buying a product, booking an appointment or even using a local service: 85% of all deals and purchases begin on the internet. Therefore, online presence is vital and its significance only grows bigger as more and more people have access to the web. Whether your business is local or international, big or small – you ought to think in terms of online recognition.

Local Business Listing: It Is Important

About 20% of all Google searches are associated with a certain location. Placing an online business listing can only enhance exposure, especially if your target audience is the local population. Read estate agencies, dental clinics, lawyer’s offices – these are just a few examples fitting into this category. An accurate listing will help potential customers identify your organization whenever they make a search related to a specific geographic area.

Owners of verified business listings get access to the insight data covering users’ interaction on the listing for up to ninety days. That includes number of views, areas from which people have checked out directions to business location using Google Maps, keywords which were used to discover the business and many more. Analyzing these statistical graphs and numbers ought to give a better picture on business online activity and development.

Google Business Places and Google+ Local

Google Business Places is a free mapping application allowing business owners to create local listings, similar to those on Yellow Pages. Easily manageable and customizable, a listing contains all the necessary information: map, photos, customer reviews, specifications and points of interest.

Starting from May 2012, Google has officially launched its social network, Google+, where users can create two types of pages: a business listing and a socially featured local Google+ page, analogous to a Facebook profile. When a listing gets verified, the local Google+ page automatically merges with previously existing business listing on Google Places and a new check marked profile is created.

How to Use Google Listing Wisely

There are several effective ways to optimize a business listing ranking. To get the most of your website and Google+ account, use special keywords to describe your professional specialties and points of interest. Adding extra categories is one way to do it – each category should stand for a different qualification. A real estate agent, for example, may add categories such as “foreclosure”, “investment” or “rentals” – depending on their specialization.

Placing photos of the business is an exceptional way to make your listing stand out. Photos are displayed next to each listing on the search result page of all the specialists in your area, creating a visual distinction between you and the others.

Another powerful approach is publishing trusted feedbacks from existing customers. People tend to rely on reviews from reliable sources – friends or followers – rather than browsing anonymous referrals. There is nothing wrong in asking some of your clients to leave a brief description of their experience.

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A strong online presence and internet marketing are the ultimate ways to run a successful business. Google Places and Google+ are business locators throughout the world. Keeping a well-organized Google+ account is essential for to keep b a local business up and running.