Category Archives: Blog

Blogging Services for SME in the UK.

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Language Media LTD blogging services.

With the digital age upon us, blogging is simply essential for any new or existing commercial venture. In fact, it plays a key role in any online marketing or advertising campaign. With new businesses popping up in the UK every day, the ability to effectively market products and services to mass audiences is paramount. This helps your small or medium entity compete with more established companies, while establishing brand validity and awareness. Along with mobile marketing and social media integration, daily blogging can also help you maintain a competitive edge in your respective niche or field. With captivating and compelling content, you can easily attract and engage new and existing customers. Running a daily blog is even essential for SEO purposes, and can propel your business to new heights.

Blogging for Business

Blogging for business is a must for anyone that wants to compete in this challenging and diverse market. Sadly, many UK companies and brands are simply not reaping the awards of blogging. With the latter, you can include links that connect potential and existing clients to the products and services they seek. You can also promote special sales, along with new products and services. With localization and mobilization continuing to be all the rage, customers simply want to access information while on the go. No longer do they have time to search for information via traditional desktops and conventional laptops. As a result, your blog must be optimized to appear within local and regional search results. This helps extend your brands reach on the web, while showcasing your brand as a true professional enterprise.

Blogging for Growth and Expansion

Blogging has helped countless companies secure brand recognition, identity, and higher visibility across vast digital networks. This includes leading search engines, as well as online business venues. If pressed for time, however, companies like www.language-media.co.uk offer a myriad of affordable blogging services for all types of businesses. With years of extensive industry experience, they have the tools and expertise to truly achieve your desired results. In this day and age, brand messaging is the cornerstone of a potentially lucrative business. Even firms that are thriving rely on blogging services to keep their content fresh and active. Most of all, blogging can help your firm become a true industry leader.

Three Reasons to Translate your Site in French

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There is simply no denying that the digital revolution has opened up the borders where commerce is concerned. No matter what size your business may be having a website is vital, but some businesses do not take advantage of the possibilities of translating their site into languages other than English. French is one language that is often overlooked, yet it is one that can potentially increase your customer base. As one of the more powerful economic forces in Europe, France remains important where international sales are concerned.

Paris Old Metro Signboard

French language Experts in London – source

 

Why translating your site in French?

Every business, online or otherwise, is dependent upon reaching a target audience that is interested in the products or services it provides. Where the internet is concerned this is of vital importance. Consider this fact: 83% of the French population uses the internet, and it has been proven that if you offer readers a site in their own language they are five times more likely to purchase from you. The sheer number of potential customers just within France cannot easily be overlooked, and there are more benefits to consider.

Canada and Further

It should not be forgotten that, in addition to France itself, the language is the first form much of the population of Canada; indeed, it is a fact that, across the world, 75million people have French as a first language. This is a figure that implies a very large target audience that you need to tap into. Both France and Canada are well-developed and thriving commercial centres, and with the world of internet commerce growing all the time, you need to be on the ball when it comes to attracting these international customers.

Not only are France and Canada important countries for international commerce, but having a website in foreign languages, including French, shows that you are interested in the people who speak that language, and they will appreciate your courtesy in taking the trouble to give them a French language site. A major player in the European Union, and in Europe itself, France cannot be overlooked in terms of major potential sales gains, and it would be beneficial to translate your site into French to capitalise on this opportunity.

The Role of Language Media LTD

Language Media Ltd is a web translation company based in London. We are French language consultancy experts when it comes to French language content copy writing, blogging, adwords management, SEO and translating. If your company wants to target the French speaking world we can help translating, search engine optimising and create new content for your company.

Why You Should Translate Your Site in Italian

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Emergence of Italian e-commerce

With over 63 million Italian speakers worldwide, today Italy is one of the fastest developing e-commerce markets in the world. Being third after China and India in terms of digital shopping growth rate, Italian-speaking consumers have been consistently creating a high demand for online retail businesses.
Since the beginning of e-commerce upsurge in 2010, the number of regular Italian e-shoppers has grown dramatically and is approaching 10 million at present time; this amount continues to rise as consumer confidence increases and internet shopping becomes a way of lifestyle.. Since English is a foreign tongue for most Italians, translating content into the native language of your potential customers might be a vital step of the marketing strategy and brand exposure.
Below are a few prominent reasons for launching your website in Italian:

Italian Flag

Italian Language Experts in London – source

 

Overall Digital Market Penetration

Digital penetration in Italy has made a grand leap in recent years as online shopping has become a growing trend: in a country where 60% of the population have regular access to the internet connection, millions of buyers are making virtual purchases on a continual basis.
During the next two years from today the percentage of online shoppers is likely to exceed the 50% of the total population, while the number of transactions will reach beyond 180 million. As digital devices such as tablets and smartphones become more affordable web shopping intervenes into daily routine of Italian consumers. Meeting their satisfaction expectations by offering a translated version of your website is a most certain way to enhance user involvement and, potentially, boost your sales.

Growing E-commerce Opportunities

As an emerging market, Italy has a noticeably higher growth perspective than mature markets which are beyond an active extension phase.
While the vast majority of consumers still choose PC as their primary means of purchasing goods online, usage of tablets and mobile devices gradually becomes part of the e-shopping custom. Mobile apps accessible in the Italian language should benefit both users and business owners who are most interested to support the trend. Since mobile e-commerce spreading pattern is very similar to the PC shopping tendency, investing in apps and mobile pages translation should pay off in the long run.

Rising Consumer Confidence

Italian e-commerce proves to be on a steadily developing track backed by the rising consumer confidence. Whereas the digital shopping spree mostly influences younger sectors of the population, the prospects are that people aged 35 and up will fit the online shopping scenario. Consumers familiar with internet shopping have their own habits and expectations – comprehensive content and navigation are usually the most common ones; making your website available in the user’s native tongue may, therefore, be the decisive factor in the purchasing process.
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The inception of e-commerce and online buying patterns have reshaped retail business models all around the internet world: targeting international audience imposes optimization adjustments, one of which is providing web-content in the prospect’s mother language; being the fourth most populated country in Europe with an intensively growing virtual shopping tendencies, Italian market is becoming a lucrative target for trading companies and global retailers.

The Role of Language Media LTD London  and the Italian Language.

We are a multilingual expert company based in London. We can help you with your Italian language online and web marketing efforts, Seo, copy writing. If you need new content for your Italian website we would be glad to help your company to gain new clients. We have proven track of Italian language SEO success and adwords management.