Category Archives: Search Engine optimising

SEO for Tradesmen, Builders, Decorators, Plasterers and Plumbers.

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Whether you are a builder, decorator, plasterer or plumber, at some point you will begin to see the importance of a website in your business. You want exposure right? Or you want your products and services to be known over a wide geographical area too, right? A website is thus a necessity, and not just any website but a SEO optimized website.

 

London Plasterers

SEO marketing for trades people. Source.

 

What SEO does for your business?

SEO (search engine optimization) refers to using specific keywords to make your website visible. Having a website is great, but it’s not enough. Consider the number of businesses you are competing with out there. Just as you use off-site marketing campaigns to attract customers to your plumbing services, plastering services or decoration shop, you also need the same tactics to pull people (or traffic) to your website—hence the need for SEO.

SEO makes it easy for search engines like Google, Yahoo or Bing to identify your content and rank it highly. If you search for YouTube today, you immediately get a link to the right website; bearing in mind there are several other gimmick websites out there going by the same name. That’s what SEO does; it will highlight your decoration, plumbing, beauty or constructor business and rank it highly over your competitors. If there are like 200 business competing with you in your geographical area, SEO will make your business uniquely stand out, thus customers will find it easy to find your business online, and with tools like seo mapping, they can easily find directions to your place.

With SEO tools used on your website, you will increase the number of people visiting your website daily, weekly or monthly. The more visits you get, the higher Google will rank your website and the more noticeable you get in the long run. So imagine having customers visiting your shop frequently without having to hang a banner outside your shop or distribute flyers. That’s how much easier marketing becomes when you use SEO.

Three Reasons to Translate your Site in French

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There is simply no denying that the digital revolution has opened up the borders where commerce is concerned. No matter what size your business may be having a website is vital, but some businesses do not take advantage of the possibilities of translating their site into languages other than English. French is one language that is often overlooked, yet it is one that can potentially increase your customer base. As one of the more powerful economic forces in Europe, France remains important where international sales are concerned.

Paris Old Metro Signboard

French language Experts in London – source

 

Why translating your site in French?

Every business, online or otherwise, is dependent upon reaching a target audience that is interested in the products or services it provides. Where the internet is concerned this is of vital importance. Consider this fact: 83% of the French population uses the internet, and it has been proven that if you offer readers a site in their own language they are five times more likely to purchase from you. The sheer number of potential customers just within France cannot easily be overlooked, and there are more benefits to consider.

Canada and Further

It should not be forgotten that, in addition to France itself, the language is the first form much of the population of Canada; indeed, it is a fact that, across the world, 75million people have French as a first language. This is a figure that implies a very large target audience that you need to tap into. Both France and Canada are well-developed and thriving commercial centres, and with the world of internet commerce growing all the time, you need to be on the ball when it comes to attracting these international customers.

Not only are France and Canada important countries for international commerce, but having a website in foreign languages, including French, shows that you are interested in the people who speak that language, and they will appreciate your courtesy in taking the trouble to give them a French language site. A major player in the European Union, and in Europe itself, France cannot be overlooked in terms of major potential sales gains, and it would be beneficial to translate your site into French to capitalise on this opportunity.

The Role of Language Media LTD

Language Media Ltd is a web translation company based in London. We are French language consultancy experts when it comes to French language content copy writing, blogging, adwords management, SEO and translating. If your company wants to target the French speaking world we can help translating, search engine optimising and create new content for your company.

Why You Should Translate Your Site in Italian

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Emergence of Italian e-commerce

With over 63 million Italian speakers worldwide, today Italy is one of the fastest developing e-commerce markets in the world. Being third after China and India in terms of digital shopping growth rate, Italian-speaking consumers have been consistently creating a high demand for online retail businesses.
Since the beginning of e-commerce upsurge in 2010, the number of regular Italian e-shoppers has grown dramatically and is approaching 10 million at present time; this amount continues to rise as consumer confidence increases and internet shopping becomes a way of lifestyle.. Since English is a foreign tongue for most Italians, translating content into the native language of your potential customers might be a vital step of the marketing strategy and brand exposure.
Below are a few prominent reasons for launching your website in Italian:

Italian Flag

Italian Language Experts in London – source

 

Overall Digital Market Penetration

Digital penetration in Italy has made a grand leap in recent years as online shopping has become a growing trend: in a country where 60% of the population have regular access to the internet connection, millions of buyers are making virtual purchases on a continual basis.
During the next two years from today the percentage of online shoppers is likely to exceed the 50% of the total population, while the number of transactions will reach beyond 180 million. As digital devices such as tablets and smartphones become more affordable web shopping intervenes into daily routine of Italian consumers. Meeting their satisfaction expectations by offering a translated version of your website is a most certain way to enhance user involvement and, potentially, boost your sales.

Growing E-commerce Opportunities

As an emerging market, Italy has a noticeably higher growth perspective than mature markets which are beyond an active extension phase.
While the vast majority of consumers still choose PC as their primary means of purchasing goods online, usage of tablets and mobile devices gradually becomes part of the e-shopping custom. Mobile apps accessible in the Italian language should benefit both users and business owners who are most interested to support the trend. Since mobile e-commerce spreading pattern is very similar to the PC shopping tendency, investing in apps and mobile pages translation should pay off in the long run.

Rising Consumer Confidence

Italian e-commerce proves to be on a steadily developing track backed by the rising consumer confidence. Whereas the digital shopping spree mostly influences younger sectors of the population, the prospects are that people aged 35 and up will fit the online shopping scenario. Consumers familiar with internet shopping have their own habits and expectations – comprehensive content and navigation are usually the most common ones; making your website available in the user’s native tongue may, therefore, be the decisive factor in the purchasing process.
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The inception of e-commerce and online buying patterns have reshaped retail business models all around the internet world: targeting international audience imposes optimization adjustments, one of which is providing web-content in the prospect’s mother language; being the fourth most populated country in Europe with an intensively growing virtual shopping tendencies, Italian market is becoming a lucrative target for trading companies and global retailers.

The Role of Language Media LTD London  and the Italian Language.

We are a multilingual expert company based in London. We can help you with your Italian language online and web marketing efforts, Seo, copy writing. If you need new content for your Italian website we would be glad to help your company to gain new clients. We have proven track of Italian language SEO success and adwords management.

 

Google Hummingbird Update – How Will it Affect You?

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Google Hummingbird is a brand new algorithm in its search engine. It provides faster query results by focusing on the reason behind every query rather than the keyword. The meaning of the whole question is more important as opposed to the earlier single word search. The search results will be related to the whole question rather than the key words searchers are looking for.
Unlike Panda and Penguin updates, Hummingbird is not just an update but a complete new replacement. It is the first time Google has completely rewritten its algorithm.
Humming bird - Standing still

google humming bird is the new algo updated affecting all searches – source

According to author of Google Semantic Search and an expert on search engine David Amerland
· Google has improved its ability to deal with complicated search queries.
· Secondly it has got much better at linking documents and search queries relationally
It is becoming more and more important to identify the actual intent behind a query for the SEO to remain successful. It is therefore necessary to identify the USP of any business and provide answers related to it.
Google has realized that search engines should be more about actual customer needs and less about keywords. So via Hummingbird it is looking for the purpose behind the query and offering a solution. This smarter algorithm compared to Penguin or Panda answers questions and filters answers and gives comparison data at a glance.
Hummingbird anticipates what information you will need. It simplifies complex search retrievals and improves data available via knowledge graph. This keeps users on their search page longer thus exposing them longer to sponsored ads. This improves ad sales and revenue for Google as well. It fulfills the dual purpose of increasing time on site and revenue by optimizing algorithm for artificial intelligence, semantic analysis and underlying understanding of language. It is focused on Natural Language Processing and better understands concepts versus words, relationships versus concepts.
But SEO specialists will have to watch, when it comes to local searches mobile devices, how successful Google will be. The primary goal is now to weed out useless irrelevant data from the search engine results page (SERP) and present only pages related to the core of the question asked. Business will have to get used to semantic search and knowledge graph. Hummingbird will have to position itself to be the correct source of answers users are seeking. It will have to identify intent, need and problems and then provide the answers and solutions.
Google will have to redefine their mobile search results page. According to them “It is cleaner, simpler, optimized for touch with results clustered on cards so you can focus on the answers you are looking for”. There has been a massive shift towards mobile search. The algorithm has to evolve to understand the longer more complex queries people ask on their mobiles.
Hummingbird therefore is looking at the meaning behind the entire query placed before the search engine. It has shifted the focus from individual keywords to the core meaning of the question asked by the user which will prove a challenge to any SEO agency not prepared for the change.
Hummingbird focuses on data retrieval, artificial intelligence and how data is accessed and presented to users to make his search a happier experience and this should be taken into account by all companies promoting a website.

Optimize Your WordPress Site By Adding It To Google Webmaster Tools

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Adding your WordPress site to Google Webmaster Tools is one of the important and best ways to optimize your site for search engines. In this article we will tell you how to add wordpress site to Google Webmaster Tools.

Google Reporting Server Response Time

Webmaster’ s stuff – source

Google Webmaster Tools

Google webmaster tools are a set of tools provided by Google to facilitate us at how our website will be seen by the search engines. With this set of tool you get different data and report with which you can understand how each page of your site is appearing in search results. The Search Query section in Google Webmaster Tools demonstrates the performance of each page of your site, how many times each page is clicked, where your site ranks in search results for each keyword etc. It also permits you to submit XML sitemap of your site, leave out URLs and help search engines to display most imperative content of your site. It also informs you if your site is discontinue crawling and indexing your site’s pages.

Step by Step Process of adding your WordPress Site to Google Webmaster Tools

If you don’t know the exact way of adding wordpress site into Google Webmaster Tools then follow the step by step process given below:

1. First open the Google Webmaster Tools website and sign in with your Google account. If you don’t have Google account then signing in for an account. After signing in, add your website and click “add new site button”.

2. In next screen your verification will be done in order to verify the ownership of domain which you are adding. This can be done either by uploading HTML file in the root directory of your site by FTP or by getting the Google provided Meta tag which you can add in your website’s homepage.

  • If you want to add Meta tag in your wordpress site then make use of Insert headers and footers plugin. For this go to Settings and then Insert headers and footers and add the provided Meta tagline into the header field. Meta tagline looks something like this

<meta name=”google-site-verification” content=”VerificationKeyCode” />. Now save the changes done and return to Google Webmaster Tools site and click “Verify site” button.

  • On the other hand if you want to use wordpress SEO plugin then the simplest way is to  copy the verification key from meta tagline and paste it into wordpress SEO plugin. Save the changes done and return to Google Webmaster Tools site and click “Verify site” button.

3. After the verification of your ownership to domain, the next step is to add XML sitemaps which you have created in WordPress. If you have not created any XML sitemap for your site then it is good to create it because it helps search engines to display the important content of your site. After adding XML sitemap, it may take a moment to show your site data.

So, these are step by step process to add a wordpress site to Google Webmaster Tools. Hope this article will be helpful for you if you are thinking of doing the same and little bit confused how to start with it. You can also find more help on: http://en.support.wordpress.com/webmaster-tools/

Matthew Anton is an expert in giving strategies and tips on Online marketing, SEO and WordPress site optimization.