Category Archives: content

Becoming an Expert in Your Niche Market

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For your business, it’s important to be considered an expert in your niche field. People trust experts: you will find bright people wanting to work for you, customers wanting to buy from you and other companies seeking to collaborate with you. According to the Nielsen Study, expert content are about 83% more effective than branded content in generating brand awareness.

One of the biggest challenges of establishing yourself in a niche market is to prove to your audience that you really are indeed an expert in your niche.

talk to the experts

What is an expert?

Before we delve into how you can become an expert in your niche market, let’s hit the basics.

Clearly, the first component of being an expert requires someone who knows the subject well. In addition to knowledge, an expert is someone with experience in that particular field, having utilized that knowledge. Typically, this is someone that has credibility gained through an audience that trusts them. In the online realm, this often translates into followers on various social media platforms as an indication of this trust.

What is a niche?

A niche business is one that focuses on smaller, but specific and well-segmented target market. They are created by identifying needs and wants that are poorly being satisfied by other companies, if at all. As a strategy, a niche business is essentially “the big fish in a small pond.”

Becoming an expert is easy. Simply know more about something than the people you are talking to. The big question: how to pick that particular niche? The narrower your niche is, the easier it is to become an expert.

When searching for a niche, look for a distinct and specific set of needs that someone has and aim to find a solution to completely satisfy them.

Where can you present your expertise?

The big task is proving your expertise to your audience. It’s important to make them aware that you know what you are talking about in order to earn their trust. The only way for them to realize your knowledge in your niche is to share it with the world. Some common platforms include blogs, forums and social media tools like Twitter or Facebook.

If you want to extend your audience, you could reach out to other expert bloggers to guest blog on their platform, thus getting your business’s and your name out there as much as possible.

How is credibility built?

Anybody can voice their opinion about a topic, but people are inclined to listen to an expert’s opinion. So where does the line between blogger and expert lie? Here are a couple ways that you can cultivate your expertise:

Find your passion

First and foremost, you should have a strong interest in your niche. This is what distinguishes a good website from a great one and what keeps you motivated to produce quality content. Your passion shows in your work and followers will react to that.

Know your niche

It’s important to know exactly who you are targeting. Here’s the perfect niche formula:

Your Target Audience + What You Offer + Your Appeal to This Audience = Big Time Value

Being an expert is important, but knowing the questions that need to be answered is even more so. Your customers are the backbone of your business’s success, so get to know exactly who you are targeting by doing the research and documenting your findings.

Hang out in forums that your target market will likely be in and create customer profiles. According to Control, a SaaS company that offers customer intelligence for small businesses, you should keep updating your research since your primary target audience changes as your business grows and evolves. Once you know your customers better, you can easily address their problems and predict their behaviours.

Map out your business model

With the digital age at it’s peak and the marketplace competition saturated, you want to really perfect your model and create a unique selling point. Get your product, service and content creation plan polished so that your audience views you as an expert solution. Keep in mind that quality is always better than quantity.

Put in the 10,000 hours

I’m sure you’ve heard this phrase in some form: “You can be an expert at anything with 10,000 hours of practice.” Practice makes perfect and the only way to be an expert is through experience. You may not begin with much knowledge, but anyone can become an expert if they are willing to put in the hours. So keep persisting, growing and learning from your mistakes.

Keep expanding your knowledge

Find out what research has to say. Discover who the leaders and influencers are in your niche and follow them on social media. Hit the bookstores and libraries and subscribe to the newsletter of your competitors. Keep brushing up on your skills by surfing the internet and staying current on industry news and market trends related to your field. This can give you a better grasp on your market and inspire new content. Learn from experts firsts hand and broaden your knowledge by going to events and workshops, you might even find a mentor along the way.

Believe in yourself

There are many qualified people out there who are too timid to believe that they are worthy of the title of “expert.” However, by shifting your vision and self-belief by acknowledging your experience and knowledge in your field, you can easily position yourself as an expert solution. The old adage: fake it until you make it, stands true in becoming an expert. Have an opinion and articulate your views as if you are an expert — even if you don’t quite believe so yet.

Takeaways

The digital market has changed dramatically over the past couple years and will continue to do so. The best way to survive this transformation?

Become an expert.

Being an expert can drive your sales up as it means that you have followers that trust in the products or services that you provide, making it easier to establish customer loyalty. In addition, it means that you have the knowledge and experience to produce quality content and react to the changing markets. Keep learning and sharing your knowledge and in no time, you will have no problem establishing yourself as an expert and growing your business.

5 Benefits of Having Guest Posts

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With the new digital age upon us, blogging has truly taken a life of its own. No longer is blogging simply a part of any online marketing or advertising campaign. In fact, today’s blogs play a pivotal role in establish brand validity, awareness and greater visibility across Google. The key to successful blogging, however, is to effectively attract and engage readers with captivating and compelling content. Your blogs should also be relevant to the industry you serve, as well as orientated towards customers and clients. Like any weekly writing series, however, content can get repetitive and writer’s block may set in. To prevent your blogs from drying out, having a guest author is highly recommended.

Guest Blog

Post Different Views.

Guest authors can add a different view to your blog – one that might sway from the norm. Different authors will also use different keywords, while presenting new ideas and points of view that you might not have thought before. In a nutshell, guest bloggers can truly spruce your blogs, while offering a breath of fresh air and new perspectives on categories and topics. In recent months, several well-established blogs have brought in guest bloggers to discuss a myriad of issues related to specific industries and sectors. Why not do the same with your blog and see how interesting it can be?

Fresh and New Content

Maintaining a weekly blog can be a time-consuming and tedious affair. Guest writers can add fresh and new content to your site, which can truly engage and draw in more visitors. Remember, the more likes and subscribers you get – the higher your conversation rates and visibility. This can lead to higher profits and revenue, along with a steady flow of loyal and recurring readers. Guest bloggers also offer new and interesting aspects on your industry covering points that maybe you missed out on in the past.

Establish New Relationships

If your guest poster has amassed a loyal following, you might have that new business partner you were looking for. In fact, guest bloggers can manage your blogs if you wish – this allows you to concentrate on other parts of marketing and advertising your business to core, niche or mass audiences. Hiring or working with guest writers also builds new friendships that can last for years to come!

Secure New Followers

Guest bloggers create shareable content, which is essential in attracting new customers and followers. It’s almost certain that your guest writer will have a Twitter of Facebook account with a lot of followers. This is the perfect platform to share your blog and articles with his or her followers, resulting in greater exposure and visibility across vast digital networks. This is simply a win-win situation that can generate a lasting buzz about your brand, site, blog and especially services.

That Expert Touch

Guest writers may be experts in a field where you have little to no knowledge of. This adds true value to your site and presents your brand as a true professional entity. All it takes is a little legwork to network and connect with the right guest posters for your blog. This includes checking the Internet, along with existing blogs that are relevant to your business, clientele and niche. Happy Blogging!

Blogging Services for SME in the UK.

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Language Media LTD blogging services.

With the digital age upon us, blogging is simply essential for any new or existing commercial venture. In fact, it plays a key role in any online marketing or advertising campaign. With new businesses popping up in the UK every day, the ability to effectively market products and services to mass audiences is paramount. This helps your small or medium entity compete with more established companies, while establishing brand validity and awareness. Along with mobile marketing and social media integration, daily blogging can also help you maintain a competitive edge in your respective niche or field. With captivating and compelling content, you can easily attract and engage new and existing customers. Running a daily blog is even essential for SEO purposes, and can propel your business to new heights.

Blogging for Business

Blogging for business is a must for anyone that wants to compete in this challenging and diverse market. Sadly, many UK companies and brands are simply not reaping the awards of blogging. With the latter, you can include links that connect potential and existing clients to the products and services they seek. You can also promote special sales, along with new products and services. With localization and mobilization continuing to be all the rage, customers simply want to access information while on the go. No longer do they have time to search for information via traditional desktops and conventional laptops. As a result, your blog must be optimized to appear within local and regional search results. This helps extend your brands reach on the web, while showcasing your brand as a true professional enterprise.

Blogging for Growth and Expansion

Blogging has helped countless companies secure brand recognition, identity, and higher visibility across vast digital networks. This includes leading search engines, as well as online business venues. If pressed for time, however, companies like www.language-media.co.uk offer a myriad of affordable blogging services for all types of businesses. With years of extensive industry experience, they have the tools and expertise to truly achieve your desired results. In this day and age, brand messaging is the cornerstone of a potentially lucrative business. Even firms that are thriving rely on blogging services to keep their content fresh and active. Most of all, blogging can help your firm become a true industry leader.

Why You Should Translate Your Site in Italian

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Emergence of Italian e-commerce

With over 63 million Italian speakers worldwide, today Italy is one of the fastest developing e-commerce markets in the world. Being third after China and India in terms of digital shopping growth rate, Italian-speaking consumers have been consistently creating a high demand for online retail businesses.
Since the beginning of e-commerce upsurge in 2010, the number of regular Italian e-shoppers has grown dramatically and is approaching 10 million at present time; this amount continues to rise as consumer confidence increases and internet shopping becomes a way of lifestyle.. Since English is a foreign tongue for most Italians, translating content into the native language of your potential customers might be a vital step of the marketing strategy and brand exposure.
Below are a few prominent reasons for launching your website in Italian:

Italian Flag

Italian Language Experts in London – source

 

Overall Digital Market Penetration

Digital penetration in Italy has made a grand leap in recent years as online shopping has become a growing trend: in a country where 60% of the population have regular access to the internet connection, millions of buyers are making virtual purchases on a continual basis.
During the next two years from today the percentage of online shoppers is likely to exceed the 50% of the total population, while the number of transactions will reach beyond 180 million. As digital devices such as tablets and smartphones become more affordable web shopping intervenes into daily routine of Italian consumers. Meeting their satisfaction expectations by offering a translated version of your website is a most certain way to enhance user involvement and, potentially, boost your sales.

Growing E-commerce Opportunities

As an emerging market, Italy has a noticeably higher growth perspective than mature markets which are beyond an active extension phase.
While the vast majority of consumers still choose PC as their primary means of purchasing goods online, usage of tablets and mobile devices gradually becomes part of the e-shopping custom. Mobile apps accessible in the Italian language should benefit both users and business owners who are most interested to support the trend. Since mobile e-commerce spreading pattern is very similar to the PC shopping tendency, investing in apps and mobile pages translation should pay off in the long run.

Rising Consumer Confidence

Italian e-commerce proves to be on a steadily developing track backed by the rising consumer confidence. Whereas the digital shopping spree mostly influences younger sectors of the population, the prospects are that people aged 35 and up will fit the online shopping scenario. Consumers familiar with internet shopping have their own habits and expectations – comprehensive content and navigation are usually the most common ones; making your website available in the user’s native tongue may, therefore, be the decisive factor in the purchasing process.
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The inception of e-commerce and online buying patterns have reshaped retail business models all around the internet world: targeting international audience imposes optimization adjustments, one of which is providing web-content in the prospect’s mother language; being the fourth most populated country in Europe with an intensively growing virtual shopping tendencies, Italian market is becoming a lucrative target for trading companies and global retailers.

The Role of Language Media LTD London  and the Italian Language.

We are a multilingual expert company based in London. We can help you with your Italian language online and web marketing efforts, Seo, copy writing. If you need new content for your Italian website we would be glad to help your company to gain new clients. We have proven track of Italian language SEO success and adwords management.

 

What will content marketing be in the future?

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Marketing is one of the main aspects of every business around the world. It is also one of the main factors that determine the success of a business. Today, we can clearly see content marketing becoming a more recognized aspect of the marketing strategy of many businesses around the world. So it is very important to prepare for the future of content marketing since it will help you in successfully facing the future changes and trends of the marketing world. Nowadays, almost every business has a huge number of competitors in the same industry, who are spread around the world.  Since many of your competitors are probably already involved with content marketing, you must also try to focus on all the new trends of content marketing.
content low

content for your website is one of the most important factor for SEO – image source

According to the current trends, it seems that longer blog posts are going to be a stronghold in the future of content marketing. The Internet we have today is greatly overloaded with sites that contain poor and useless content. So you need to focus on giving your customers complete, accurate and high-quality information. For this you will have to make detailed and a bit longer blog posts, which will include almost all the related information for a subject. There is no use of writing and publishing a post that includes about 2000 words but doesn’t contain the useful key details that customers want. If you try to increase the amount of words in an article by just adding blank words it will not only lead to bad lower search engine rankings, but will also lead to losing your customers. People who read a useless post are unlikely to even visit your website again. So it is time to put away the tiny content that you are used to have and turn into long posts with quality information that can attract more people.
The social media is also going to play a huge role in the future of content marketing world. As content marketing strategies continue to develop, they are likely to focus more on the social media and mobile. Marketers will come up with new tactics to bind their content with social media by combining their sites and blogs with social media. Making it easier for mobile users to view content is also going to be a major concern in the future. So making great content will not be enough in the future. To reach your goals with content marketing, you will also have to make your content more engaging with the readers.
Using visual effects for content marketing is also becoming popular. If you add high quality and interesting images to your blog-posts or articles, it will increase the readers’ attention. Use of images, infographics and posters are getting more and more popular every day. In fact, those have become a key piece in almost every blog today as contents marketing experts have pointed out that adding quality images to your content can increase its visibility by a significant amount. However, in order to make full use of visual impact, you need to maintain the quality of both images and content.
Author Bio : Sophie Taylor is an English writer who brings a level of realism to her work. Her work is her passion and she recently started her own Blog. She is currently writing articles about SEO Company.

UK Businesses That Benefit Most From Multilingual Websites

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Even though English is still the most widely spoken language around the world, when it comes to making business online it is hard to underestimate the importance of hosting a multilingual website.
Trust is based on understanding – once the content is presented in the user’s native tongue, chances are high the visitor will choose to continue his or her activities within the particular website: sharing a post, booking a hotel or leaving a review about a product or service.
There are several businesses, which may be particularly affected by online multilingual presence.

Hotels and Tourist Attractions

A tourist searching for an accommodation in a foreign country will more likely use a website that contains information in his first language: it is way easier and faster to get a better view of hotel amenities, go over user ratings and evaluate the pricing options when all the details are presented in one’s native tongue. Tourist attraction websites that include descriptions of cultural and historical venues along with travelers’ comments are another niche that can benefit from multilingual display. These and other similar websites are usually visited by people from all around the world: therefore it is necessary for a tourist online business to be accessible in several commonly spoken languages.

Virtual Gambling and Casino

Virtual gambling and casinos is a multi-billion industry which has become extremely popular in the last few years. The laws and legislations related to gaming activities are fluctuating and varying from country to country, yet there are European and South American governments that allow, or at least not ban their citizens from playing remotely on foreign websites. Therefore, if you decide to launch an online casino in the UK, think about the potential market opportunities all around Europe and the rest of the world as well. Brazil and Uruguay, for example, have no regulations against virtual playing in overseas gambling clubs. Italian gaming authorities are currently in process trying to restrict its citizens from accessing out-of-the country websites; however, for the time being it is impossible to predict the outcome.
Considering that there are prospective visitors outside of the UK, a gaming website available in more than one language will inevitably increase your target group and, consequently, might expand your turnover.
Poker Night

online casinos need multilingual websites to operate – source

UK Company Formation and Business Help

If your website specializes in business consulting and legal advice such as UK company formation, your potential customers will benefit a lot more from being exposed to the information in their original language. Grasping legal documentation that is required for the creation of a new company in a different country can be quite challenging even in one’s mother tongue, not to speak about foreign language. Therefore, offering multilingual financial guidelines may significantly increase the number of your prospects and improve the conversion rate: people will more likely subscribe to your newsletter or send a quote request when they feel confident and understand every single word of your website content.
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Online competition has never been easy. It is, therefore, vital to strive and provide the best user experience possible in terms of content and performance. Despite today’s availability of automatic translation software people find it more convenient to land on a website that already contains a version in their native tongue created by professionals and not a machine. The more language options you display the more attractive you become to different markets around the world. With so many websites offering similar products and services, your multilingual pages might be the key differentiator that will help you stand out. Eventually, it may determine the future of your website and the business overall.

Why blogging is essential for your business.

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Blogging continues to soar in global popularity. In fact, it is an essential tool for new and existing businesses that want to establish a strong online presence. With blog writing, you can effectively generate a lasting buzz about your website and its services. You can also engage visitors with compelling content that helps promote your brand across vast networks. In this challenging and competitive marketplace, securing higher visibility is the key to commercial longevity and success. While strategic keywords and captivating websites are still important, blogging is also a vital part of any online marketing campaign. With content creation, you can generate recurring businesses and increase web traffic across the board.

365.14 (Blogging)

Establish yourself as an expert.

Blogging can also establish yourself as an expert in your particular field or niche. Whether it is health, sports, electronics, or even entertainment, blogging is the perfect way to showcase your skills and subject mastery. As an expert in the field of your choice, your readers will look for timely and relevant content. This can include reviews, along with product descriptions and even personal editorials. Blogging is also serves as a portal to answer questions and concerns from loyal readers and visitors. According to industry experts, fresh and engaging content is the key to ensuring a successful and lasting blog. In other words, you need to blog on a consistent basis in order to attract readers and potential customers.

Content and organic search

With content creation, you can increase web traffic to your sites and blogs via organic searches. In fact, blogging can connect visitors that are looking for your particular products and services. While there are no restrictions when it comes to blogging, experts do recommend plenty of links within your content. This enables your content to be both readable and easy to scan. With pertinent and important links, readers can easily find the items or information they seek as well. This helps save time, while keeping your readers on visitors on your respective pages. While blogging has helped countless businesses establish brand validity and awareness, it also utilized to display your social and community activities.

A blog will boost your social marketing efforts.

When it comes to SEO, social media integration is simply vital. Without tapping into the social networks, you are literally marketing your sites to only 50% of the market. Blogging is designed to correlate or market your social media activities. This can include new product promotions, along with sales and special events for friends, colleagues, customers, and especially clients. Not only is blogging a great way to express your innermost thoughts, it also helps put a face on any new or existing or brand. According to industry experts, the less is more approach should be taken with any blogging post or endeavor. This means short paragraphs that are concise, precise, and straight to the point. As always, you need to include links and contact information that is easy to read and access.

If you are pressed for time, simply check the Internet for blogging templates and ideas. While originality is important, you can find some fascinating ideas and concepts about blogging on the web. If you are struggling to attract readers and visitors to your site, blogging can truly meet your needs within time and budget. All it takes is a few minutes a day to formulate content that your readers want and demand.

The importance of building content for your website

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Gone are the days when websites can rank high on Google just because of numerous quality back-links. These days, the famous worldwide search engine has revamped its Google guidelines in order to lean more toward favoring those sites with compelling, relevant content. This is why it is important for webmasters to focus more on content creation rather than beautifying the site, spreading the word in social media sites, and coming up with quality backlinks.

Content Reigns as King Today

As the popular web saying goes, “Content is King”. It indeed reigns as king today because even with the amazing marketing strategies that you employ, you will not be given that spot on the front page of search results if your website provides substandard articles and does not seem to be an authority on the subject.

It’s very important that you supply your website with relevant content regularly. It doesn’t have to be daily, but perhaps 3 to 4 times a week would be good so that Google will be able to detect it. An active website with wonderful content is always better and will definitely boost your ranking. You must always put the experience of the readers first instead of trying to play with Google’s search algorithms.

Coming Up with High Quality Content

So how do you come up with high quality content in your niche website? Yes, you can still rehash some articles but it is always better to provide unique content that’s well-written and valuable for the readers.

You might think that a few spelling and grammatical errors can be overlooked, but these and other English writing conventions contribute to your ranking too. This is why you must always subject your posts to careful editing and proofreading first before publishing them.

It would also be helpful for you to take a look at your competitors’ sites or those that offer similar content to yours in the same niche. Your goal is to come up with better quality in terms of content. Visuals come second.

Whenever you post something new, make sure to check if you believe that this will provide value to your targeted readers. How can it help them? It’s definitely good to do relevant research for your content creation to make your articles seem substantial and of great value. Of course at the same time, you ought to also aim for popular and current topics in your niche.

Studying the Google Guidelines

If you would like to improve the search rank of your website, you must take the time to study Google guidelines. This will help you keep in mind important factors to consider whenever you publish anything on your site. Furthermore, it will train you to continuously provide relevant content that Google loves.

Take note that SEO techniques will not play a major role anymore if you want Google to see you as a top quality website. Just do your best in content creation.