Category Archives: London

Targeting Spanish Speakers Online

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As the 21st century rolls on the prospect for growing a business online expands. All businesses should have an online presence, no matter how big or small, but how do you go about attracting international customers as well as those in the domestic market? The trick is to offer your website in languages other than English, but which language do you begin with? There is little doubt that you should certainly consider Spanish; it’s language that is spoken not just in Spain, but in practically the whole of South America, hence its importance in online trade.

Corrida de Toros | EXPLORED |

Spanish language experts in London – source

 

Why Translate your site into Spanish?

Capturing foreign trade is not just about offering your goods or services in other countries, but also about convincing the foreign markets you actually care about them. For example, it is known that anyone reading a website in their own language is five times more likely to buy the product or service than if they were reading in English. Reassuring people that you have gone to the trouble to give them the information in the easiest to read form is something that they will notice and respond to. Hence, to attract Spanish speakers, a website in Spanish is a necessity.

Beyond Spain

In addition to the internet-using population of Spain – itself an important market in Europe – one has to consider the sheer number of people across the world who speak Spanish as a first language. As already mentioned, this encompasses most countries in South America. When the numbers are crunched, the fact is that more than 500million people across the world are Spanish speaking: no business can afford not to offer appeal to such a vast number of potential customers.
With a potential reach covering not just Spain but the likes of Argentina, Mexico, Colombia, Peru and many more – 21 countries to be exact – it is clearly a major bonus to offer a Spanish language website. The growth of a business depends upon people reading the information that is offered to them in the first place, and by taking the time and courtesy to translate into Spanish you are increasing your potential marketplace by no small amount.

Language Media LTD London are the Spanish Language experts.

When it comes to Spanish language translations, SEO, copy writing and blogging we are the leading experts. Language Media LTD specialise in search engine optimisation for website written in Spanish. We can help your company to gain ranking and new traffic if you are targeting Spanish speakers in Spain or Latin America. We can also help to translate existing pages from English into Spanish, or create new content for blogs.

You are missing out not Translating your E-Commerce Site into German

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The world of digital commerce opens up the possibilities for international trade, no matter how big or small your business. However, some people fail to see the benefits of translating into certain languages: take German, for instance, a language often overlooked when it comes to expanding a business’s boundaries. German is a language that is surprisingly widely spoken and, as one of the dominant countries in Europe, Germany remains a very lucrative market for many commercial entities.

Brandenburger Tor, Berlin, Germany

German language translation and seo in London – source

 

Why German?

The success of any e-commerce business depends upon the audience it reaches; consider that Germany has some 68 million internet users and it is easy to see why failing to translate a site into German can be a major mistake. That is a huge potential market which must include some customers for just about any area of commerce. By giving those German users a site in their own language you are improving your chances of gaining their custom considerably; indeed, research shows that people are five times more likely to purchase your product or service if the website is in their own language, a fact that simply cannot be overlooked.

European Market

As we have already mentioned, Germany is one of the major economic forces in the European Union, and in Europe itself. Such a powerful country gives you the chance to find a market that has yet to be exploited, and with 120million German speakers across the world there is clearly scope for expansion. A forward thinking and developed country with a strong internet presence and a growing e-commerce infrastructure, missing out on the rapidly expanding German market may be a mistake you regret.
In conclusion, Germany is an important market with a vast number of internet users, some of whom will certainly be interested in the product or service you offer. By giving them a website dedicated to their language you not only make it easier for them to understand what it is you have to offer, but you vastly increase your potential sales as they will be impressed by the fact you chose to build a German language site.

Language Media LTD London the German Language Experts.

Whether you need a simple translation, a whole new website or you need German language content for your products such as blog posts or copy writing Language Media LTD is here to help. We are the leading language experts when it comes to SEO, copy writing and web marketing. We can produce quickly and efficiently German language content for you.

 

Three Reasons to Translate your Site in French

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There is simply no denying that the digital revolution has opened up the borders where commerce is concerned. No matter what size your business may be having a website is vital, but some businesses do not take advantage of the possibilities of translating their site into languages other than English. French is one language that is often overlooked, yet it is one that can potentially increase your customer base. As one of the more powerful economic forces in Europe, France remains important where international sales are concerned.

Paris Old Metro Signboard

French language Experts in London – source

 

Why translating your site in French?

Every business, online or otherwise, is dependent upon reaching a target audience that is interested in the products or services it provides. Where the internet is concerned this is of vital importance. Consider this fact: 83% of the French population uses the internet, and it has been proven that if you offer readers a site in their own language they are five times more likely to purchase from you. The sheer number of potential customers just within France cannot easily be overlooked, and there are more benefits to consider.

Canada and Further

It should not be forgotten that, in addition to France itself, the language is the first form much of the population of Canada; indeed, it is a fact that, across the world, 75million people have French as a first language. This is a figure that implies a very large target audience that you need to tap into. Both France and Canada are well-developed and thriving commercial centres, and with the world of internet commerce growing all the time, you need to be on the ball when it comes to attracting these international customers.

Not only are France and Canada important countries for international commerce, but having a website in foreign languages, including French, shows that you are interested in the people who speak that language, and they will appreciate your courtesy in taking the trouble to give them a French language site. A major player in the European Union, and in Europe itself, France cannot be overlooked in terms of major potential sales gains, and it would be beneficial to translate your site into French to capitalise on this opportunity.

The Role of Language Media LTD

Language Media Ltd is a web translation company based in London. We are French language consultancy experts when it comes to French language content copy writing, blogging, adwords management, SEO and translating. If your company wants to target the French speaking world we can help translating, search engine optimising and create new content for your company.

Why You Should Translate Your Site in Italian

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Emergence of Italian e-commerce

With over 63 million Italian speakers worldwide, today Italy is one of the fastest developing e-commerce markets in the world. Being third after China and India in terms of digital shopping growth rate, Italian-speaking consumers have been consistently creating a high demand for online retail businesses.
Since the beginning of e-commerce upsurge in 2010, the number of regular Italian e-shoppers has grown dramatically and is approaching 10 million at present time; this amount continues to rise as consumer confidence increases and internet shopping becomes a way of lifestyle.. Since English is a foreign tongue for most Italians, translating content into the native language of your potential customers might be a vital step of the marketing strategy and brand exposure.
Below are a few prominent reasons for launching your website in Italian:

Italian Flag

Italian Language Experts in London – source

 

Overall Digital Market Penetration

Digital penetration in Italy has made a grand leap in recent years as online shopping has become a growing trend: in a country where 60% of the population have regular access to the internet connection, millions of buyers are making virtual purchases on a continual basis.
During the next two years from today the percentage of online shoppers is likely to exceed the 50% of the total population, while the number of transactions will reach beyond 180 million. As digital devices such as tablets and smartphones become more affordable web shopping intervenes into daily routine of Italian consumers. Meeting their satisfaction expectations by offering a translated version of your website is a most certain way to enhance user involvement and, potentially, boost your sales.

Growing E-commerce Opportunities

As an emerging market, Italy has a noticeably higher growth perspective than mature markets which are beyond an active extension phase.
While the vast majority of consumers still choose PC as their primary means of purchasing goods online, usage of tablets and mobile devices gradually becomes part of the e-shopping custom. Mobile apps accessible in the Italian language should benefit both users and business owners who are most interested to support the trend. Since mobile e-commerce spreading pattern is very similar to the PC shopping tendency, investing in apps and mobile pages translation should pay off in the long run.

Rising Consumer Confidence

Italian e-commerce proves to be on a steadily developing track backed by the rising consumer confidence. Whereas the digital shopping spree mostly influences younger sectors of the population, the prospects are that people aged 35 and up will fit the online shopping scenario. Consumers familiar with internet shopping have their own habits and expectations – comprehensive content and navigation are usually the most common ones; making your website available in the user’s native tongue may, therefore, be the decisive factor in the purchasing process.
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The inception of e-commerce and online buying patterns have reshaped retail business models all around the internet world: targeting international audience imposes optimization adjustments, one of which is providing web-content in the prospect’s mother language; being the fourth most populated country in Europe with an intensively growing virtual shopping tendencies, Italian market is becoming a lucrative target for trading companies and global retailers.

The Role of Language Media LTD London  and the Italian Language.

We are a multilingual expert company based in London. We can help you with your Italian language online and web marketing efforts, Seo, copy writing. If you need new content for your Italian website we would be glad to help your company to gain new clients. We have proven track of Italian language SEO success and adwords management.